Don’t Follow Me On Twitter
“Follow us on Twitter.”
It’s not something you’d say to someone’s face.
I’ll call you…email me…send me a message…but rarely “tweet me”.
When I think about where I see and hear the “follow me” requests it’s often already at one layer of abstraction.
- An email signature invites you to follow me at…
- A podcast hosts says you can follow me at…
- A cafe has “follow us at…” written on the menu or on the wall
- A website has a “follow us” link
But why? Are you really inviting me to join a conversation with you or simply to fuel your vanity by adding to your follower count?
Many people and companies use twitter as a broadcast channel. They send short blasts of pithy commentary, links to articles they’ve published or enjoyed, photos they’ve posted elsewhere or worst of all a constant stream of ads.
The internet allows our channels of communication to flow in multiple directions. Our universe has changed from the days when you relied on newspapers, radio and television to spread your message.
We don’t need more broadcasts, we need more connection. We crave conversation. The best use of a tweet is to begin or continue a conversation. A conversation that is willing to hear other voices and respond to them.
What does it do to your relationship if you ask someone to follow you on twitter but pay no attention (let alone respect) when they make an attempt to engage with you?
We’re all human and treating each other well online is as important as doing it offline.
We’ve all experienced the disappointment of feeling ignored. Simple acknowledgement and engagement can do wonders to forge a bond, build a relationship and strengthen a friendship.
When you fail or refuse to engage with your followers, it suggests that your only reason for encouraging the social media relationship in the first place is for your own vanity. To be able to announce you’ve reached 100, 1K, 1M followers.
Twitter isn’t the only place this happens of course, it happens on each of our social platforms.
Rather than try and be everywhere for everyone, maybe it’s worth considering where you should focus your attention and why. We all have limited resources and we can be most effective when we’re more intentional we are about how we allocate them.
So don’t follow me on twitter. If you’re interested in a conversation, I invite you to email me. If you’d like to be notified when post new articles here you can subscribe for updates below.