When The Time Is Right

Raise your hand if you’ve ever said that you’ll do something when the time is right.

 

Each film studio plans their opening weekends based on the season, the events or holidays happening at that time of year, which other films are premiering at that time and how it fits into their schedule. They have a lot of meetings to plan the optimal date.

 

Then the teams behind all but the highest grossing film of that weekend reconvene on Monday morning to let themselves off the hook by listing all the factors that played a part that they couldn’t have (or just hadn’t) planned for.

 

There’s a little science and art to opening weekends, but it’s also a roll of the dice.

 

When it comes to your project, I’m all for planning. It’s important to do the right things in the right order. But there are always going to be factors that are outside your control.

 

Waiting until the time is right is really just another way to say that this is not a big enough priority for you to invest in right now. Which is okay, as long as you admit it to yourself and others. In fact, that’s the right thing to say a lot of the time. Learning to say no judiciously allows you to focus your time and attention on the things that are most important to you.

 

If this is a priority, if it’s something you’re going to do, start it. The ball can’t gain momentum before you get it rolling. As you step up and begin, you invite serendipity to join you.

 

Instead of saying when the time is right, say the time is right now.

 


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